12 Best Vitamin Brands in 2023

 

Best for traceable ingredients: Ritual

  • Why we chose it: Ritual offers high quality multivitamins on subscription for all life stages.
  • Certifications: non-GMO, and USP for some products.
  • Product range: adult and kids multivitamins, vitamins, synbiotics, protein powders, and skin supplements.
  • Price range: $33–$39, variable by plan

Ritual is a subscription service that offers multivitamins tailored to a customer’s needs based on their age, sex, and health conditions, among other factors. This includes pregnancy, gut health, and overall well-being.

The products are third-party tested and only contain traceable ingredients. This means that Ritual shares exactly where it sources its ingredients, including its suppliers. This level of transparency makes Ritual unique.

Additionally, they are vegan-friendly. However, only some Ritual vitamins are USP-verified.

Ritual offers free shipping and flexible delivery dates. Plus, all products have a 30-day money-back guarantee.

Pros

  • products are vegan-friendly
  • supplements contain traceable ingredients that are GMO-free
  • some products are USP-certified
  • the company offers products that are suitable for all different life stages and age groups

Cons

  • the supplements can work out to be expensive even with a monthly subscription
  • some multivitamins lack essential vitamins such as vitamin C
  • not all products have USP verification
ritual vitamin capsules over green background

Best for rigorous testing: HUM

  • Why we chose it: HUM offers products that go through triple testing for purity and potency.
  • Certifications: Clean Label Project certified, and Non-GMO Project verified.
  • Product range: vitamins and probiotics.
  • Price range: $12–$40

HUM offers a wide range of vitamins for the following uses:

  • vitamins for gut, vaginal, and skin health
  • menopause symptoms
  • women’s health
  • sleep, stress, and energy

It also offers probiotics.

The company states that its products undergo three rounds of testing and a third-party lab verification process, which is the most rigorous approach of any company on this list.

All of the brand’s products are free from gluten, tree nuts, peanuts, fish, shellfish, artificial colors, soy, and GMO ingredients. Most HUM products are vegan.

Pros

  • products contain no GMOs and are gluten-free
  • products are triple-tested for purity and are third-party verified

Cons

  • not all products are suitable for vegans
  • some buyers report side effects from HUM’s products
HUM vitamins over green background