12 Best Vitamin Brands in 2023

 

Best flexible vitamin subscription: Nurish by Nature Made

  • Why we chose it: Nurish by Nature Made offers personalized and flexible vitamin subscriptions to support all lifestyles.
  • Certifications: some products carry the USP certification.
  • Product range: vitamins and multivitamins.
  • Price range: $4–$16

Nurish offers a variety of single and combination supplements and minerals. These aim to address:

  • prenatal and postnatal health
  • immune health
  • joint health
  • hair, skin, and nail health
  • brain health

Nurish will design a person’s 30-day vitamin delivery based on their answers to a short online quiz. However, if a person’s health goals change, they can easily change what they get as needed. They can also pause deliveries, skip a month, and cancel their subscription as they wish.

Nurish states that most of its products are gluten-free and have no artificial flavors.

Pros

  • products do not contain artificial dyes or flavors
  • people can customize their monthly subscriptions and cancel them at any time
  • there is a 30-day money-back guarantee

Cons

  • not all products are USP-certified
  • people cannot manage several subscriptions from one account
  • the products from Nurish do not differ from Nature Made
Nurish by Nature Made vitamin pack over green background

Best for expert advice: Persona

  • Why we chose it: Persona offers customers advice from a team of nutritionists and registered dietitians. It also provides free consultations for subscribers looking for personalized health advice and one-on-one wellness coaching.
  • Certifications: no third-party certifications at present.
  • Product range: multivitamins and supplements.
  • Price range: $20–$90, variable by plan

Persona is a personalized subscription service providing monthly deliveries of vitamins and supplements.

To get their personalized recommendations, customers have to complete an online assessment covering their:

  • age
  • gender
  • reasons for taking supplements
  • specific health concerns
  • dietary concerns

The company’s website states that it offers customers one-on-one expert advice. The company’s Medical Advisory Board comprises seven doctors and seven nutritionists.

Persona sells a variety of products, including:

  • weight loss support supplements
  • sleep supplements
  • women’s multivitamins
  • men’s multivitamins
  • CBD supplements

The products do not have USP verification. The company says that doctors have approved its recommendations, and its ingredients have undergone multiple quality tests. Each product comes with a safety certificate, but this does not come from an independent lab.

Pros

  • less expensive than other brand names
  • the company offers customers personalized vitamins to suit their needs
  • customer reviews are mostly positive, reporting that the products are of good quality and that people can feel the difference when they do not take the supplements
  • customers are pleased with the personalized packaging as this makes them feel unique

Cons

  • no mention of third-party testing or certifications
  • negative reviews on the company website refer to undelivered items, wrong items delivered, and poor customer service

persona vitamin box over green background