12 Best Vitamin Brands in 2023

 

Best brand for vitamin gummies: SmartyPants

  • Why we chose it: SmartyPants offers customers a variety of easy-to-take gummy supplements that contain FDA GRAS (Generally Recognized as Safe)Trusted Source ingredients.
  • Certifications: Clean Label Project’s Purity Award and Clean Label Certification.
  • Product range: prebiotics, omega-3s, probiotics, and multivitamins.
  • Price range: around $9.99–$36.95

SmartyPants produces a variety of vitamins and dietary supplements for adults and children.

Many of its products are available in gummy form, which may suit people who have difficulty swallowing tablets and capsules.

SmartyPants provides batch-specific certificates of compliance for its products. However, it is not clear whether this certification derives from third-party analyses.

Consumers may be concerned about the sugar content of gummies. However, the SmartyPants website states the company uses organic sugar cane and other healthy products to provide the sweetness it takes to make gummies palatable.

The company also states that the coloring agents used in their gummies come from organic turmeric and black carrot juice.

Yet, this does not mean they are healthy and are probably not a good fit for people with diabetes or a high insulin level.

Pros

  • its products are fairly affordable
  • the gummies provide a good alternative for people who have trouble swallowing tablets and capsules
  • Smarty Pants has been awarded the Clean Label Projects Purity Award and Clean Label Certifications
  • products contain no GMOs and are gluten-free
  • supplements are free from major allergens such as milk, peanut, egg, wheat, shell-fish, fish, soy, and tree-nuts

Cons

  • the gummies may not be suitable for people with diabetes or high insulin levels due to the sugar content
  • customers report that these supplements are not as effective as they once were, due to the manufacturers having removed some of the original ingredients
  • some reviewers report that the taste of the gummies is unpleasant due to their sweetness
  • supplements may not be as economical as some would expect due to the number of gummies people need to take each day

smartypants vitamin bottle over green background

Best for bulk buying: Kirkland Signature

  • Why we chose it: Kirkland Signature offers customers a variety of budget-friendly supplements that come in large quantities.
  • Certifications: USP certified.
  • Product range: vitamins, multivitamins, minerals, and fish oil.
  • Price range: $14.49–$33.99

Kirkland Signature is a Costco Wholesale brand that sells several USP-certified vitamins and minerals. Many of its products come in bottles of 100–600 pieces, which is a good, cost-effective option for families or those who cannot buy their supplements regularly.

The range includes:

  • individual vitamins, such as A, C, and D
  • multivitamins
  • minerals
  • fish oil

The USP certification of Kirkland Signature products, which means they pass tests for quality, potency, and purity, sets these vitamins apart from other bulk vitamins.

Pros

  • offers a good range of supplements in the form of soft gels, gummies, coated tablets, and tablets at a budget-friendly price
  • supplements are USP-certified
  • bulk buying is useful for families and those who cannot shop regularly
  • customers report that the supplements are of a reasonable size and easy to swallow
  • supplements are USP verified to be gluten- and yeast-free

Cons

  • some products contain gelatin
  • not all products are suitable for vegans
  • some supplements contain synthetic nutrients instead of naturally occurring ones

kirkland signature vitamin bottle over green background